Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners.

WHAT THE READERS SAY: "No filler. No fluff. Just 100 concise, practical tips to improve the effectiveness of your website." "This is now an essential resource that sits on my desk. Packed full with great tips and advice. I learned a lot and constantly reference it for all the websites I build." "This is THE number one most useful book I have bought since starting my business." "An exceptionally helpful resource for anyone who is looking to develop a website that actually achieves business goals." (from Amazon) WHO IS THIS BOOK FOR? This book is for you if you're: A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message. A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. A web designer who wants to design not only pretty websites but also websites that convert. A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert. WHAT IS IT ABOUT? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply on the spot. It doesn’t teach you all the copywriting formulas. It doesn't make you learn design rules by heart. And it doesn't talk a lot about things in theory. Instead, it talks abut real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips. YOU'LL LEARN: * How to spot (and fix) vague and self-centered copy * How to sound trustworthy even without testimonials * How to structure your homepage to make your message clear * Why you should delete your Testimonials and FAQ pages * Where to place call-to-action buttons to get more people to click * What design mistakes get in the way of your message ... and much more. "This is the first book I finish related to this topic. Totally worth it." (Amazon US, August 8, 2020)

• Ean/ISBN: 9781706664680
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