• Hollensen Ess of Global Mktg - Svend Hollensen
  • Hollensen Ess of Global Mktg - Svend Hollensen

Hollensen Ess of Global Mktg

Svend Hollensen

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

  • Ean/ISBN: 9780273756545
  • Review:
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